Parents are regularly forking out more for clothes and toys aimed at girls than boys

Summary

169

Pieces of Coverage

Total number of online, offline and social clips in this report

6.91B

Online Readership

Combined total number of people that visit the websites featuring coverage

3M

Est. Online Views

Prediction of lifetime views of online coverage, based on audience reach & number of shares on social

700

Social Shares

Number of times the online articles have been shared on social media

47

Avg. Domain Authority

A 0-100 measure of the authority of the site coverage appears on. Provided by Moz

8.78M

Daily Readership

Daily Readership

6

Coverage that links

How many items of coverage contain at least 1 backlink to the website(s) you're promoting.